Sending out an email, letter or packet to those who register for your event is an excellent idea. Get active on your blog or vlog for stronger post-event engagement. These can be mix and matched, or supplemented with anything else your company does after your events. The importance of pre- and post event planning.
They’re also just as effective afterward. Pre-Event Communication Examples. Media List Planning Worksheet (WKSHEET_media_list_planning.pdf) A worksheet for planning emergency risk communication with the community media. Once you’ve determined your pre-event communication strategy in terms of timing and channel, it’s time to establish the different types of updates you will be providing to your guests. ... "Marketers who consider the show to be the main event are making … Multi-channel communication is best. Hearing from you regularly keeps your event and brand top of mind. Pre-Event Marketing Through Content . It allows you to provide them with necessary details and to communicate your event purpose and personality.
This plan should include the objectives of the event, the message being conveyed, attendees for the event, the expense budget, the schedule or timeline for each step, the marketing or … Every post-event strategy will look different from the next (first and foremost, depending on what the goal of your event is), but we believe that there are certain elements every successful post-event strategy should include. People who attend the same event have a common interest, and a networking event creates a community where discussion of your company or broader industry remains fresh.
Blogs and vlogs are common pre-event marketing resources. Event email example #2: The GIF genius: China Chilcano You’re not seeing GIFs everywhere because they’re trendy: You’re seeing them because they work. Pre and Post-Event Marketing for Your Small Business Whether you are hosting a networking mixer, sponsoring a business workshop, or exhibiting at an industry trade-show, a successful pre and post-event marketing plan will help you make the most of your event. Write On: A Sample Pre-Event Communication to Your Attendees. Ideally, pre-event comms are one element of a year long communications plan with your target audience. This pre event communication should go out in the afternoon of the day before the event. The post-event period could last up to 6 weeks, and so we’ve got 6 key messages to match, which are: Thanks for attending + Post-event survey; Social media summary; Pre-register for next year; Post-event report; Videos; Key findings from survey; The thanks for attending and post-event …
Experian found that 72% of email marketers who use animated GIFs have higher conversion rates, compared to bulk emails to the same customers..
3. When used for Pre-Event planning, it facilitates decision-making about the resources and materials needed for an actual event.
Although the run-up to an event is a busy time, pre-event communications are a critical part of engaging attendees. Five pre event communications should be enough.
I’ve found this email will reduce your on the day drop out rate by a significant amount.